Bringing Brands to Life
Transforming Creative Concepts into Immersive Retail Windows & Spaces
World of Retail
Client: Tommy Hilfiger
Project: Galeries Lafayette x Zendaya
Role: Art direction, retail activation design
During its first Fashion Week, Tommy Hilfiger unveiled an exclusive capsule collection in collaboration with style icon, Zendaya.
Inspired by the bold spirit of the 1970s, the Tommy x Zendaya collection made its worldwide debut at Galeries Lafayette Paris Haussmann, where it was showcased for two weeks. As one of the designers behind the concept, I played a key role in bringing this immersive activation to life, collaborating with We Love Art Agency to craft a striking visual experience. From captivating window displays and a dynamic pop-up store to the central podium and runway, every element was carefully designed to reflect the collection’s retro-chic aesthetic.
Allbirds x Selfridges
Client: HarrimanSteel
Project: Allbirsd x Selfridges pop-up
Role: Retail activation design
Joining the team at HarrimanSteel as a freelance senior designer, I helped shape the retail identity concept for the Allbirds pop up at Selfridges together with the team, while an interior architect brought it to life through detailed modeling. The space featured to-scale carbon representations and product labeling, reinforcing Allbirds’ industry-first carbon transparency initiative
We designed a Carbon Concept Store for Allbirds at Selfridges, translating carbon impact into a tactile, visual experience. .
The Challenge was to educate shoppers on fashion’s carbon footprint and inspire brands to take accountability. The team created an engaging space that makes carbon tangible and highlights Allbirds' path to net zero.
